Pengaruh Marketing Media Sosial Instagram Terhadap Citra Merek
نویسندگان
چکیده
The proliferation of coffee shops creates intense competition. Coffee shop managers are competing to provide excellent service all consumers, such as quality, completeness food / beverage companions, visitor comfort and safety, design, try increase the electability brand owned or what is referred image. purpose this study was determine whether there an influence Instagram social media marketing on image at Dukku Riang Shop Medan. sample for research 76 people from number followers account @dukku.riang. Sampling using simple random sampling, namely determination samples that equal opportunity each member population be sampled. Slovin formula. Data analysis used Simple Regression test, while data processing SPSS. results show affects
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ژورنال
عنوان ژورنال: Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS)
سال: 2023
ISSN: ['2685-869X']
DOI: https://doi.org/10.47065/ekuitas.v4i4.3210